Brands and brand names

Task 1 – Reading Skim read the following textThe name is the most important element of a successful brand. Packaging changes, advertising changes, products even change but brand names never change.Where do great brand names come from? All different sources, they may come from family names or perhaps the inventor’s […]

Brand. Đáp án

B. ExerciseI. Hoàn thành các câu sau sử dụng các từ vựng được cho trong mục A No one recognises our logo or slogan. We need to spend more on advertising to raise brand awareness. Consumers who always buy Sony when they need a new TV are showing brand loyalty. […]

Intermediate. Brand

“Products are made in the factory, but brands are made in the mind” – Walter Landor, Branding Pioneer *Bài học được thiết kết dựa trên giáo trình Market Leader vì mục đích phi lợi nhuận. Nếu bạn có khả năng và điều kiện, xin hãy mua sách gốc. A. Vocabulary […]